During our last class we unfortunately didn’t have too much time to spend on the Escaping Attention piece by Sy Taffel. I thought it was quite critical, considering it plays with the implications of focusing too much on content and not enough on the materiality of technologies. Taffel looks to take the reader out of the wonder and splendor that the digital 21st century bestows upon us, and straight into the damaged ecological structures that are a direct effect of the attention economy we participate in. As Taffel frames the question: “To what extent can we justify damages to these ecological systems based on the socio-economic benefits that digital culture brings,” which takes the reader aside for a second and tries to help them see past the nanotainments and tidbits that the attention economy has distracted us with (7). What should receive the lens of focus, the wonder of the information flowing to our digital machines, or the blood that made it possible.